Hi there, I’m Caroline!

I’m a photographer, videographer, and creative marketing specialist with a passion for sharing stories through engaging visuals, genuine marketing and authentic communication.

The general consensus is usually to ‘focus on just one thing’ but I believe creativity thrives when we embrace curiosity, question the usual ways of doing things and look at the whole picture.

By staying curious and challenging traditional boundaries, I help businesses and creators express themselves in ways that are true to their identity and relatable to their community.

Community building

• Photography

• Marketing

• Content Creation

• Graphic Design

• Social Media

• Community building • Photography • Marketing • Content Creation • Graphic Design • Social Media •

Male singer with curly hair and black t-shirt, kneeling and holding a microphone on stage, illuminated by stage lights.

A cute Bernese Mountain Dog puppy lying in a woven basket, draped with a patterned blanket from Woodsdog, outdoors on grass.

Fanny Avonne with long blonde hair relaxed with eyes closed, leaning against a lace curtain with sunlight creating patterns on her face.

“I worked with Caroline for 9 months at Petbuddy Group and can highly recommend her as a colleague! She is a fast learner, creative, reliable and quick. She always brings in her own thoughts to projects and doesn't hesitate to suggest new ideas and ways to work. I also enjoyed working with her as she is a very humble, respectful and calm person. All the best! 🤗”
– Janina
“Jag har jobbat med Caroline i flera olika sammanhang, där hon visat både bredd i sin kompetens och ett genuint engagemang i det hon gör. Hon bidrar med en varm och positiv energi, är lyhörd och lätt att jobba med.”
– Linnea
“Caroline är proffsig, varm och lyhörd, och har en förmåga att få folk att känna sig trygga framför kameran. Hon gör det lilla extra och har visat ett genuint engagemang de uppdrag hon jobbat på. Rekommenderar varmt!”

– BLNK Music
“I recruited and worked closely with Caroline Lindholm during her tenure as Head of Creative at Pala Petfoods, where she played a vital role in how our brand showed up in the world.
Caroline was responsible for a wide range of creative and marketing work, including creating marketing assets, managing our social media accounts, packaging design, and running our bespoke influencer program. She also built and maintained a strong media bank of photos and videos - combining her own creative work with content produced through our influencer collaborations - which became an important resource for the wider team. What stood out most was her ability to balance creativity with structure. She was hands-on, dependable, and had a strong instinct for what would work visually and emotionally for the brand, while still keeping practical needs in mind.
Caroline brought a high level of ownership to her role and was someone I trusted to take ideas from concept through to execution. I would happily recommend her to any team looking for a creative lead who can think holistically about brand, content, and delivery.”

– Prabha